[ENG] Add user tier to marketing cookie
Goal
We would like to add what GitLab tier (free, premium, ultimate) a user belongs to within the marketing cookie. This will enable the marketing site to personalize information displayed specific to their tier and upsell to the next one if Free or Premium or to provide a better experience if the user is part of an Ultimate account.
Example Use Cases:
- If a user currently belongs to a Premium account, we could swap out all the Get Free Trial CTAS to Free Ultimate Trial.
- When a user that belongs to a Premium account group is on the pricing page, we could add a border to the Premium tier with a headline such as “your current tier.”
Jobs To Be Done
- Situation: When a user logs into GitLab, we set the marketing cookie set to true & include what GitLab tier (free, premium, ultimate) the user belongs to
- Motivation: We want to personalize the Marketing site based on what tier they are using.
- Outcome: So we can increase conversion of free to paid users and up-tiering of Premium users to Ultimate.
Please provide more information related to this request
Make sure the information you provide is relevant for your request. If unsure, please provide all the fields. Add/remove rows as needed.
If this is urgent, what is the business need for the urgency?
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Yes: what is the business need for the urgency
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No
If the requestor is not the DRI, find out if the DRI is aware of the request / wants to change things.
Does anyone in leadership have eyes on this project?
- [x ] Yes @mpreuss22
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No
Compliance / legal / accessibility regulations to be aware of?
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Yes: We need to confirm that adding if the tier a GitLab user belongs to is not PII.
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No: Please describe why
What is the ultimate end goal vision vs the MVC1 iteration?
Recognizing if a user on the Marketing site is a current GitLab user and what tier their account is associated with.
What analytics / data will we need to set-up?
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Yes: We need to verify that this information can be tracked
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No
Page(s)
Which page(s) are involved in this request?
- about.gitlab.com
DCI
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DRI: @miraclebanks -
Consulted: @laurenbarker @dennischarukulvanich @gdoud -
Informed: Everyone
In scope
What is within scope of this request?
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Approval from legal -
Adding tier information to marketing cookie -
Verifying in production the added cookie information is there
Requirements
What are the requirements for this request? Checklist below is an example of common requirements, please check all that apply and adjust as necessary:
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Copy writing -
Illustration -
Custom Graphics -
Research -
Data / Analytics -
UX Design -
Engineering