Unify custom service desk name flags

What does this MR do?

• use single feature flag check both for setting and delivering of service desk emails
• use project scope for this flag

This feature is not enabled/used yet so this change doesn't make any difference regarding existing functionality, it will just make testing this on gitlab.com safer so we can enable it for single custom project first.

Related to #2201 (closed)

Screenshots

Does this MR meet the acceptance criteria?

Conformity

• [-] Changelog entry
• [-] Documentation (if required)
• Code review guidelines
• Merge request performance guidelines
• Style guides
• Database guides
• Separation of EE specific content

Availability and Testing

• Review and add/update tests for this feature/bug. Consider all test levels. See the Test Planning Process.
• Tested in all supported browsers
• Informed Infrastructure department of a default or new setting change, if applicable per definition of done

Security

If this MR contains changes to processing or storing of credentials or tokens, authorization and authentication methods and other items described in the security review guidelines:

• Label as security and @ mention @gitlab-com/gl-security/appsec
• The MR includes necessary changes to maintain consistency between UI, API, email, or other methods
• Security reports checked/validated by a reviewer from the AppSec team