Standardize Snowplow Tracking - Parent Issue

Problem

We currently have Snowplow JS / Ruby tracking events on GitLab, however, we do not have a standardized way for defining how we track events which makes product analytics difficult.

The goal of this issue is to standardize how we use Snowplow across GitLab.com, self-managed, about.gitlab.com, and customers.gitlab.com.

Resources

• Why Snowplow uses schemas
• Our existing schemas in the Iglu project

Next Steps

• Define a standard schema for Snowplow tracking should be used across GitLab, customers, and about.
  • Aim to minimize the amount of custom schemas i.e. https://gitlab.com/gitlab-org/telemetry/issues/110#note_254051670.
  • Add hierarchy to each schema Product: GitLab, Tier: Self-Managed, Stage: Create, Feature: Wiki, Object: Page https://docs.google.com/presentation/d/1JYM37CzswOfFzA1qG8BrbN97WayCRmYroKPLFFV9TkQ/edit
• Add ability disable tracking on instance / namespace / user level
  • Ensure Browser Do Not Track is respected #36928 (closed)
• Add documentation to https://gitlab.com/gitlab-org/telemetry/-/wikis/telemetry/snowplow
  • What is Iglu
  • Example of our standard schema
  • Standard schema definition
• Update all existing Snowplow Ruby events
• Update all existing Snowplow JS events
• Look into user tracking w/ ability to opt out
• Understand which snowplow events are triggered by GitLab team members https://gitlab.com/gitlab-org/telemetry/-/issues/379#note_350218791

added devopsgrowth groupanalytics instrumentation labels

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@sid_reddy I opened this parent issue to consolidate all of our work on snowplow. We should put everything together here so we have a good understanding of how all the pieces fit together.

mentioned in issue gitlab-org/growth/team-tasks#81 (closed)

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changed title from Improve Snowplow to [WIP] Standardize Snowplow Tracking