UXR - Shift to a storytelling approach with research deliverables
A component of the UXR Communication Strategy encompasses external communication, which is what this Issue covers.
As the Research team communicates research projects to a broader audience, the story we tell about each project needs to contain key elements for full context - while keeping the reader engaged.
The good news is that much of this information is already in the Research Project Issue Template, which is already being populated. The step that has to happen is to bring all of that into a short, concise and engaging story for all audiences to understand.
Each Researcher could provide this information for their given projects/area as a decided upon cadence.
Note that the scope of this also includes the UXR Group Conversations.
Proposed key elements:
- Why the research is being conducted
- Hypotheses
- Research questions (or the single big research question to keep it simple)
- What was done to answer the research questions
- The big finding + a surprise (if one exists)
- Next steps
- Video to walk through the issues within the UI
Outstanding questions:
- Feedback on anything with the above?
- Are there examples we can leverage?
- Can we pilot something with an existing project?
- Process-wise,
- Should we partner with a Technical Writer to help with a template?
- Cadence? Ad-hoc, for a weekly/monthly wrap up? (for: #1243 (closed) and #1244 (closed))