Introduce Corporate Communications sub-team; update Integrated Marketing in the marketing handbook, part 2
Why is this change being made?
Note: This MR is based on !115464 (merged) and requires it being merged prior.
Apply changes from the marketing reorganization tasks in #13991 (closed)
- Move Corporate Communications into /handbook/marketing handbook
- Update Integrated Marketing landing page
- Move Corporate Events to Integrated Marketing
- Move Digital Strategy into Integrated Marketing
- Move Social Marketing into Integrated Marketing > Digital Strategy
- Update redirects and CODEOWNERS
- Update names and titles
Note: The integrated marketing/corporate communications handbook and sub-pages need a separate review for consistency and accuracy from DRIs; this is out of scope for reorganizing the structure and adding basic color to the handbook.
Review App URLs
- Main marketing page
- Integrated Marketing handbook: https://reorg-marketing-handbook-2.about.gitlab-review.app/handbook/marketing/integrated-marketing/
- Corporate Events: https://reorg-marketing-handbook-2.about.gitlab-review.app/handbook/marketing/integrated-marketing/corporate-events/
- Digital Strategy: https://reorg-marketing-handbook-2.about.gitlab-review.app/handbook/marketing/integrated-marketing/digital-strategy/
- Social Marketing: https://reorg-marketing-handbook-2.about.gitlab-review.app/handbook/marketing/integrated-marketing/digital-strategy/social-marketing/
- Corporate Communications handbook: https://reorg-marketing-handbook-2.about.gitlab-review.app/handbook/marketing/corporate-communications/
Author Checklist
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Provided a concise title for this Merge Request (MR) -
Added a description to this MR explaining the reasons for the proposed change, per say why, not just what - Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added.
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Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI) - If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the
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section on the page being edited - If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
- If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the
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If the changes affect team members, or warrant an announcement in another way, please consider posting an update in #whats-happening-at-gitlab linking to this MR - If this is a change that directly impacts the majority of global team members, it should be a candidate for #company-fyi. Please work with internal communications and check the handbook for examples.
Edited by Michael Friedrich