DRI: Nout Boctor-Smith (last updated 2020-05-08) Purpose: this label organizes all one-off email requests asked of MPM. Nout is strategizing overall email marketing strategy and will determine fit of these emails into larger plan, while supporting sends as

Used by Marketing Program Manager when initiative is in the stage of being added to nurture.

Used by Marketing Program Manager as final stage to provide information on results and any A/B test findings.

Used by Marketing Program Manager to indicate that the initiative is in the initial stage requiring Salesforce.com / Marketo campaign tracking and finance tag requests.

Used by Marketing Program Manager when initiative is in the stage of writing and reviewing follow up emails.

Used by Marketing Program Manager when the initiative is in the stage of scheduling, writing, reviewing, and sending invitations and reminder emails.

Used by Marketing Program Manager in indicate that the initiative is in the stage of landing page creation and requesting design assets from Luke.

For non-campaign based optimizations, ideation, and projects of Marketing Program Managers

Holding place for any issues that will need Marketing Program Manager support, including gated content, events, webcasts, etc.

Used by MPM when sourcing speakers/Q&A/Demo support for webinar programs. Once the presenters are secured, dry runs will be scheduled.

Used by Marketing Program Manager when the meta issue has moved from WIP to confirm that the MPM Support issue has been created.

Used by MPM to indicate the webcast has been completed and is in the process of being converted to an on-demand gated asset.

Used by Marketing Program Managers to indicate the initiative is being reviewed by external team or pending decision to move forward.

For use on all templates and issues related to Marketing Program Manager-led integrated campaigns.

To categorize top priorities for Marketing Programs Managers

Issues & Epics related to Account Based Marketing

label to track issues and epics the ABS team needs to interact with

Issues related to Arkose Labs part of the Anti-Abuse group of the Anti-abuse Stage

BSA work