MktgOps: 20240708 - 20240721

Why is this change being made?

1. Update UTM Parameters, Sales Dev - Partner Collab, Carahsoft Collab - @stran5
2. 6sense user management - @stran5
3. Updated Asset Expiration on HB for new events page redirect. - @bweatherford
4. Asana to the handbook !6364 (merged) @nikkiroth
5. Preferred language form set-up @jennyt
6. Sponsored Webcast Bizible Update @RobRosu
7. Add preferred language guidance for self-service import @jennyt
8. Add new Language Preference segment @jennyt

Author and Reviewer Checklist

Please verify the check list and ensure to tick them off before the MR is merged.

• Provided a concise title for this Merge Request (MR)
• Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
  • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added, and the content is SAFE
• Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
  • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
  • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
  • The when to get approval handbook section explains the workflow in more detail
• For transparency, share this MR with the audience that will be impacted.
  • Team: For changes that affect your direct team, share in your group Slack channel
  • Department: If the update affects your department, share the MR in your department Slack channel
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    • For high-priority company-wide announcements work with the internal communications team to post the update in #company-fyi and align on a plan to circulate in additional channels like the "While You Were Iterating" Newsletter

Commits

• Update 3 files

• /content/handbook/marketing/channel-marketing/_index.md
• /content/handbook/marketing/utm-strategy.md
• /content/handbook/marketing/marketing-operations/vartopia.md

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