WIP MktgOps: 20240527 - 20240609

Why is this change being made?

1. Added instructions on Non-MDF campaign - @stran5
2. Fix the Marketing Ops and Analytics link in the intro on the Marketing page - @jennyt
3. Remove hopin references from the virtual events page - @jennyt
4. Various updates to the lead scoring page @jburton
5. Added a blurb to push 6senses segments to Marketo in public and internal https://gitlab.com/gitlab-com/content-sites/internal-handbook/-/merge_requests/4883 - @stran5
6. Issue template for adding an audience (6sense) to Marketo https://gitlab.com/gitlab-com/marketing/marketing-operations/-/merge_requests/164 - @stran5
7. Added when partner leads shouldn't be worked on by Sales Dev - @stran5
8. Added FAQ on Partner Leads for Sales Dev - @stran5

CHANGEME

Author and Reviewer Checklist

Please verify the check list and ensure to tick them off before the MR is merged.

• Provided a concise title for this Merge Request (MR)
• Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
  • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added, and the content is SAFE
• Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
  • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
  • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
  • The when to get approval handbook section explains the workflow in more detail
• For transparency, share this MR with the audience that will be impacted.
  • Team: For changes that affect your direct team, share in your group Slack channel
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    • For high-priority company-wide announcements work with the internal communications team to post the update in #company-fyi and align on a plan to circulate in additional channels like the "While You Were Iterating" Newsletter

Commits

• Update file vartopia.md

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