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20240205- 20240218 HB Update

Nikki Roth Silverberg requested to merge nikkiroth-main-patch-7e9a into main

Why is this change being made?

  1. Adds guidance about On24 email reminder timing @nikkiroth @jburton
  2. Made updates to the lead scoring page @jburton
  3. Added a retired option to the personas - role segment @jburton
  4. Updated campaigns page for processing waitlisted leads post event @bweatherford
  5. Updated sales systems labels @amy.waller
  6. Remove instructions for Hopin event set-up @jennyt https://gitlab.com/gitlab-com/marketing/marketing-operations/-/merge_requests/155
  7. Update to request fields that aren't always clear in the epic on program request template @jennyt https://gitlab.com/gitlab-com/marketing/marketing-operations/-/merge_requests/157

Author and Reviewer Checklist

Please verify the check list and ensure to tick them off before the MR is merged.

  • Provided a concise title for this Merge Request (MR)
  • Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
    • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added, and the content is SAFE
  • Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
    • The when to get approval handbook section explains the workflow in more detail
  • For transparency, share this MR with the audience that will be impacted.
    • Team: For changes that affect your direct team, share in your group Slack channel
    • Department: If the update affects your department, share the MR in your department Slack channel
    • Company: If the update affects all (or the majority of) GitLab team members, post an update in #whats-happening-at-gitlab linking to this MR
Edited by Amy Waller

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