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WIP MktgOps 20240108 - 20240119 HB Update

Jameson Burton requested to merge mktgops-handbook-jan2023 into main

Why is this change being made?

  1. Making updates to marketo page/starting MR @jburton
  2. Updates to account deletion template https://gitlab.com/gitlab-com/gdpr-request/-/merge_requests/171
  3. Existing form update template https://gitlab.com/gitlab-com/marketing/marketing-operations/-/merge_requests/152 @jennyt
  4. Lead assignment update for offboarding users @emathis
  5. Lead score classification info @jburton
  6. Channel vs Alliance campaigns @stran5

Author and Reviewer Checklist

Please verify the check list and ensure to tick them off before the MR is merged.

  • Provided a concise title for this Merge Request (MR)
  • Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
    • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added, and the content is SAFE
  • Assign reviewers for this MR to the correct Directly Responsible Individual/s (DRI)
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to one of the people listed in the Maintained by section on the page being edited
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies
    • The when to get approval handbook section explains the workflow in more detail
  • For transparency, share this MR with the audience that will be impacted.
    • Team: For changes that affect your direct team, share in your group Slack channel
    • Department: If the update affects your department, share the MR in your department Slack channel
    • Company: If the update affects all (or the majority of) GitLab team members, post an update in #whats-happening-at-gitlab linking to this MR
Edited by Salina Tran

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