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Add Demand Gen Dashboard Page

David Eganrequested to merge
degan-main-patch-d668 into main

Why is this change being made?

This change adds a Page for the Demand Gen Dashboard

  1. Dashboard Updates: Renamed "Marketing Influenced Pipeline" to "Marketing Generated Pipeline" dashboard and added a new "Event Dashboard" and "Content Dashboard" to track performance metrics.

  2. New User Guide: Added a comprehensive 130+ line guide for the Demand Generation Dashboard, explaining how marketing teams can use it to analyze campaign performance and track how marketing activities contribute to sales pipeline.

  3. Key Features Explained: The guide covers important metrics like touchpoints (marketing interactions), linear MQLs (qualified leads with fractional attribution), and Marketing Generated Pipeline (dollar value of opportunities from marketing). It also explains interactive filtering, navigation tips, and advanced cohort analysis features.

  4. Target Users: Designed for campaign managers analyzing individual campaigns, marketing leaders reviewing overall effectiveness, and field marketing managers tracking events and regional performance.

The documentation makes these analytics tools more accessible to marketing teams by explaining complex attribution models and dashboard features in plain language.

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Commits

  • Update 2 files
  • /content/handbook/marketing/strategy-performance/dashboards/_index.md
  • /content/handbook/marketing/strategy-performance/dashboards/demand-generation-dashboard.md
Edited by David Egan

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