Product Org OKR's for Q2-FY22
OKR1: Chief Product Officer: Improve SaaS Usability
-
KR1 (VP, Product): Introduce Error Budget and Performance (LCP or Apdex) PI's to stage groups. => 17% Summary
- Product groups achieve their Error Budget target of
99.95 Availability
by EOQ (last rolling 28day period)
- Product groups achieve their Error Budget target of
- KR2 (VP, Product): Increase SaaS SUS score to 72.5 by improving the rendering performance of Large MRs by 40%, reducing memory usage by 65%, and making user experience improvements => 84% Summary
- KR3 (VP, Product): Deliver 40% of outstanding security requirements identified by enterprise customers => 53% (To be Confirmed)
Why is this important?
- SaaS First is an FY22 theme, as our SaaS offering is growing 3x faster than our self-managed offering. And the user experience needs to improve to be seen as a strong alternative to GitHub.
OKR2: Chief Product Officer: Launch new delivery methods
- KR1: (VP, Product): Deliver a robust business and operational plan for GitLab Private, including an organizational, pricing, architectural and product MVC recommendation, as well as competitive analysis.=> 80% Summary
- KR2: (Group Manager, Fulfillment): Make at least one registration feature available in EE to encourage upgrading from CE => 100% Summary
Why is this important?
- We have an opportunity to increase revenue by better serving the enterprise segment with improved SaaS security, as well as improve our currently low self-managed free to paid upgrade rate by offering value to free self-managed users.
OKR3: Chief Product Officer: Improve sales efficiency through improved licensing and pricing
- KR1: (Group Manager, Fulfillment) Successfully roll out Cloud Licensing to new customers and a portion of existing customers, resulting in $22.5M in customer ARR using Cloud Licensing => 100% (Monitoring during the week of Aug 2) details
- KR2: (Sr. Director, Pricing) Research, define, and launch a pricing program to help improve Premium to Ultimate uptiering. Potential solutions include stair-stepped pricing deals, promotional pricing, incremental access to additional features, etc. => 40% Summary
Why is this important?
- Our sales team spends 10% more time than peer companies on manual tasks related to purchasing and license management. In order to decrease our Customer Acquisition Cost (CAC), it's critical that we create an excellent self-service customer experience to buy from GitLab and manage GitLab licenses. Also, there is a lot of friction in the sales process convincing a customer to make the 5x jump from Premium to Ultimate. If we can materially increase the rate of Ultimate purchases, that could result in a large incremental ARR increase.
Not an OKR list:
- The navigation improvements project is well underway and is being led by a single group, so does not require an OKR
Edited by Kristie Thomas