Draft: Feature/speed up ci

Reworking the gitlab-ci rules to make them easier to extend/debug/manage

merge requests now go

install + lint - fail = no other jobs then it builds and pushes to chromatic - we still need to make this job only run when anything other than /theme updates have been made

default now

installs builds storybook and at the same time it builds the theme and publishes base_theme (should be quicker) then it publushes to gitlab pages and chromatic (for the comparison)

theres also still the route in there as well for tagged releases