include early pitching
announce that people need to pitch their idea
- of a product
- it's value proposition
- it's openness structure (what's open, what not, what are community touch points?)
- a business model approach
at the end of (or right after) the value proposition class
→ approach known from extreme programming
→ people will listen a lot more, connect deeper since they will expose their project (and also their lack of knowledge :) )