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[BIZ-1677] Add Lead Prioritization Rubric to Handbook

Fox Piacenti requested to merge fox/BIZ-1677-lead-prioritization into master

This pull request adds a 'sales' page and the lead prioritization rubric to the handbook.

JIRA tickets: https://tasks.opencraft.com/browse/BIZ-1677

Discussions: https://docs.google.com/spreadsheets/d/1S-nhsqg_ukKTQJVPQ9b2knRBHOMRBnfxutfIaTPiBiM/edit#gid=0

Author notes and concerns:

  1. I have made some tweaks to terms and wording from the original document. For instance I've renamed 'Can we help in a unique way?' to 'Market Niche' which is more succinct. Please let me know if the resulting version is still clear and sensible.
  2. I've also included a few example runs of the rubric. Please let me know if the scores for these theoretical leads make sense based on what's written.

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