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[BIZ-1751] Improvements to email wording.

Boros Gábor requested to merge fox/BIZ-1761-improve-emails into master

Created by: Kelketek

This pull request improves the contents of the automated emails that OCIM sends for marketing purposes, including links that can be tracked by Matomo and information more relevant to persons evaluating our offerings.

JIRA tickets: https://tasks.opencraft.com/browse/BIZ-1761

Discussions: https://docs.google.com/document/d/1euEpAOcbRFfxgu280onYaV-7f4tCFvRFPivbUt6iHxI/edit?ts=607d5eba

Dependencies: None

Testing instructions:

  1. Register for an account and take a look at the emails.
  2. Verify the info isn't jumbled in your email client.

Author notes and concerns:

The original ticket mentions a third email which doesn't exist but was posited to. It's worth asking if this should be added, but it should probably be added by a dedicated developer task rather than by BizDev.

Reviewers

  • @gabrieldamours
  • @viadanna - Would you be able to review this as FF? I had expected these emails to actually reside in MailChimp for some reason so I didn't end up assigning a dev reviewer to this task. But since I'm changing code, I imagine I should.

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