Experiment: Change name of Discovery to Explore
Goal
Change the Navigation menu item of Discovery to Explore to see if we can increase traffic to the page
What needs to be done
Change the navigation menu name
QA
...
UX/Design
Change: On web, change the text of the Discovery
navigation item to Explore
.
Personas
...
Experiment
Hypothesis: By changing the name of the Discovery item in the nav bar, we can increase usage of the Discovery / Top page.
Measures
Improvement category
This experiment aims to improve:
- Increase the number of users who view the Discovery feed
Direct measure
The primary metric we expect to improve with this change:
- Page / Screen views of /discovery/top
Additional metrics we want to watch:
- Upvotes
- Reminds
- Comments
Segment by:
- Newly registered users
- Already-active users
Counter metric
To ensure we're not over-optimizing for one metric, we'll also look at impacts on this counter metric:
- None
Acceptance Criteria
-
Change the text from Discovery to Explore -
Introduce a new experiment and have setup on growthbook
Definition of Ready Checklist
-
Definition Of Done (DoD) -
Acceptance criteria -
Weighted -
QA -
UX/Design -
Personas -
Experiments
Edited by Mark Harding