Default Dashboard: Facebook Ads Cost per 1,000 Impressions (CPM)
Definition of Cost per 1,000 Impressions (CPM):
The average cost for 1,000 impressions.
Data Label: CPM (Cost per 1,000 Impressions)
Calculation: Amount Spent divided by (Total Impressions divided by 1000), bounded by some time period
MVC Scope: This will only be at the account level.
We will have to calculate this (@iroussos has already built) because cpm
from Facebook is calculated at the time of query (and we don't want to re-run the entire pipeline each time the user changes their date range)
The green line in this graph is showing you the Cost per Inline Link Click (CPC) over time:
Edited by Danielle Morrill