Default Dashboard: Facebook Ads Clickthrough Rate (CTR) for "Link Clicks"
Definition of Clickthrough Rate (CTR) for "Link Clicks":
The percentage of time people saw your ads and performed an inline link click.
Label: CTR (Link Click-Through)
Calculation: Inline Link Clicks divided by Impressions, bounded by some time period
MVC Scope: This will only be at the account level.
We will have to calculate this (@iroussos has already built) because inline_link_click_ctr
from Facebook is calculated at the time of query (and we don't want to re-run the entire pipeline each time the user changes their date range)
Details from Facebook on how this is defined: https://www.facebook.com/business/help/659185130844708
Facebook does not provide an out-of-the-box graph of CTR over time.
Edited by Danielle Morrill