fix(marketing): make on-demand billing copy accurate and clearer

Fixes

  • Stop saying "your bill never goes over your cap": the cap limits overage spend only (plan price is on top), and lowering it mid-cycle is not retroactive. Now says: overage billing stops exactly at the cap.
  • Fix the event definition: logs were omitted entirely; uptime checks and logs bill at one tenth of an event (now stated as the selling point it is). Debug file uploads bill alongside release files.
  • Drop the false preemptive-throttling claim on the spend-control card.
  • One name everywhere: on-demand billing (was five different names).
  • Add: worked dollar example ($34 for 200k extra events), $10,000 self-serve cap max, raise/lower cap semantics, annual plan behavior (monthly cycles), mid-cycle enable/disable disclosures, plain explanation of the one-way Stripe billing mode change, throttle notice email, two new FAQ answers.
  • Plan cards: on-demand bullet on Small+. New pricing page subhead.

Checklist

  • I am respecting Sentry's proprietary Business Source License (BSL) by implementing code in a clean room environment. I have not read any BSL Sentry code. It is OK to read MIT licensed code. EOF

Merge request reports

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