Guide users directly to code quality walkthrough from in-product emails and continuous onboarding
Hypothesis
By directing user to CI onboarding directly from our email campaign, we can increase the number of users who try CI/CD.
Experiment design
In this experiment, we'll direct new namespaces will receive verify email CTA's and continuous onboarding links with links directing them straight to our Code Quality onboarding.
Control
In the control new namespaces will get the same experience today where they're given in the in-product email series to onboard themselves.
Experiment - variant 1A: In the experiment, new namespaces will receive verify email CTA's and continuous onboarding links with links directing them straight to our Code Quality onboarding.
Email design: TBD
Design Specs - to be uploaded by @nbsmith
Experiment tracking
In order to track the success of this experiment, we will enroll new signups (namespaces) into either the control or experiment 1, tracked in the experiments_users table with a unique experiment_id. We will enroll 50% of traffic into the control, 50% in variant 1. We should track click within the email to first pipeline run for that namespace.