[UX] Clarify Pipeline Zero State MVC copy changes
Problem
As a user, when I navigate to the CI/CD page for the first time, I am told the "Get started with pipelines", what is a pipeline?
Hypothesis
By clarifying what a pipeline is and how the user interacts with it, we can increase the number of users clicking to get started with pipelines.
Test
A/B test: 50% of traffic. Success criteria: total clicks on the CTA button
Proposed changes
Copy
- Title:
Build with confidence
- Body:
GitLab CI/CD can automatically build, test, and deploy your code. Let GitLab take care of time consuming tasks, so you can spend more time creating.
- CTA:
Get started with CI/CD
Edited by Kevin Comoli