FY22 Q2 CMAU Target
Hello Team
We are a bit late in establishing our target for CMAU this quarter. There is no OKR for it, but it is a useful exercise for us to project and see the actuals come in. It helps us learn and refine our projection skills. Additionally, it is also a metric we typically report to the board.
I've taken a swag, but want each stage owner to share what you think the right numbers are going to be.
Fortunately, we have May numbers to use as an indicator.
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FY22-Q1 Exit CMAU : 4.88M
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FY22-Q2 Target CMAU: 5.4M
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%Age Up: 10.6%
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ACTUAL at end of FY22-Q2 -- CMAU : 5M -- %age Up: 2.45%
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Hypothesis on lower result -- We didn't account for July seasonality in our estimates -- We had overcounted Verify SMAU in May so our base was higher than it should have been
Stage | DRI | SMAU Exiting FY22-Q1 | (Target) SMAU exiting FY22-Q2 | %Age Growth | Note |
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Manage | @ogolowinski | 172K | 202K | cell | May is at 167K, Assuming 10% m/m for June/July |
Plan | @mushakov | 508K | 557K | 11% | May is at 499K. Target was set to 557k by the Project Management group. |
Create | @sarahwaldner | 2.63M | 2.82M | 3% MoM | May is at 2.66M, Assuming 3% m/m for June/July |
Verify | @jreporter | 1.14M | 1.30M | 5% MoM | May is at 1.18M. Assuming 5% m/m for June/July |
Configure | @nagyv-gitlab | 4.8K | 6.7K | 11% | 5.5K in May. Assuming 11% m/m for June/July |
Package | @trizzi | 41.8K | 62K | cell | 46.6K in May. Assuming 15% m/m for June/July |
Release | @kbychu | 328K | 360K | cell | 337K in May. 5% m/m for June/July |
Monitor | @kbychu | 15K | 16K | cell | 14.7K in May. 5% m/m for June/July |
Secure | @hbenson | 29.7K | 36.3K | 10% MoM | 30K in May. 10% m/m for June/July |
Protect | @hbenson | 10.4K | 12.1K | 10% MoM | 10K in May. 10% m/m for June/July |
Enablement:Global Search | @JohnMcGuire | 663K | 730k | 5% MoM | 683K in May. 5% m/m for June/July |
Enablement:Geo & DR | @fzimmer | 73.4k | 83k | 3.5% m/m | Conservative estimate taking into account this model. Counting potential Geo users because most users will not benefit from Geo unless a disaster occurs. |
Edited by Anoop Dawar