Results: MR with no pipeline experiment
Team: Expansion
Product Manager: Tim Hey | Engineering Manager: Phil Calder | UX Manager: Jacki Bauer | Product Designer: Matej Latin | Full Stack Engineer: Doug Stull | Full Stack Engineer: Jackie Fraser
Hypothesis:
If we prompt users to add pipelines when they have already authored an MR we can increase pipelines which leads to ci minute usage, a potential add on sale and product adoption of the verify stage.
experiment overview
Results: Winner!
About 5.5% of users who are show the first nudge are engaging and then converting around 9.5%.
Learning:
- Workflows and tooltips that guide users will work for cross-stage product adoption - in this experiment we proved that users who use SCM will adopt CI
- We received feedback that not all developers want to use the web ide so we are exploring ways to allow for simple copy and pasting of a file in the workflow.
Accolades:
Slack | |
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