Simulate SMAU scenarios
We introduced SMAU as a KPI or north star metric to follow. https://about.gitlab.com/handbook/product/growth/
As it's using users actively using a stage, seems this will be driven by user numbers and not product related changes. Also would make sense to create a KPI map and break down all the input metrics that could affect SMAU. https://transferwise.com/gb/blog/how-to-grow-product-with-kpis
Let's simulate some changes with the current data we have to measure the % effect in the results.
- What is the % change in MoM if we're adding a new stage (re-use Secure introduction)?
- What is the % change in MoM if we increase Plan/Configure usage by 20%?
- What is the % change in MoM if we receive 10% more usage ping?
- What is the % change in MoM if we grow active users by 5%?