Visual indication of a locked feature
Problem
As new users start utilizing the platform we see >30% of upgrades coming in week zero (source), we need to quickly help users discover the value of our premium tiers. We also need to ensure that existing users understand what features are currently available to them vs what features are currently "locked". Example locked features we're either currently or planning on testing:
Potential solution
Create or use an existing visual component that we can utilize across any locked states so it's easy for the user to quickly grasp which features are free/paid and identify which would be relevant to use. For a start, this visual component would be visible only to Admins/Owners of groups with the ability to upgrade.
Input data
Some personas to keep in mind while working on this issue:
Upgrade points and features per plan: