Display Epic navigation item in left sidebar to a .com free users
Hypothesis
Some free users do not know that the GitLab platform offers the ability to create Epics.
Supporting data
When a net-new user signs up for GitLab.com account, the only way they can discover the Epic features is by reading the documentation on their own, talking to someone at GitLab, starting a trial, or upgrading.
Internal approvals for navigation changes
The handbook states the navigation is a shared space across the product organization based on who owns a particular feature. The Plan PM has signed off on us running this experiment in this issue product#97.
Design
We will use this locked feature page design and allow users to toggle between 4 images.
Image 1 (on page load) | Image 2 | Image 3 | Image 4 |
---|---|---|---|
Title copy:
Manage large projects more effectively with Epics
Main body copy: Epics let you manage your portfolio of projects more efficiently and with less effort by tracking groups of issues that share a theme, across projects and milestones. In Epics you can easily promote issues into an Epic, create child Epics, create fixed or dynamic end dates, view your progress in a roadmap view and so much more.
CTAs: Primary CTA: Start a free trial
Primary CTA URL: https://customers.gitlab.com/trials/new?gl_com=true
Secondary CTA: Upgrade now
Secondary CTA URL: https://gitlab.com/profile/billings
Rollout plan and monitoring
We will start by rolling this out to 10% of free .com users and mon the upgrade and trial rates and we will also monitor the feedback we receive in the issue that's linked within the design (link to the corresponding feedback issue will be provided here once it's created). Once we're comfortable with the 10% rollout and the feedback we receive, we'll increase the percentages.
ICE score
Impact | Confidence | Ease | Score |
---|---|---|---|
6 | 7 | 8* | 7 |
- Needs to be revised after UX design