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Add "New Repo" experiment to test familiarity [RUN ALL RSPEC] [RUN AS-IF-FOSS]

Jay requested to merge jswain_new_repo into master

What does this MR do?

This experiment is testing the hypothesis that people coming to GitLab from other products like GitHub and Bitbucket are familiar with the "repository" term and are looking for it in our navigation.

By not having it, we are causing confusion and cognitive load for users which may ultimately cause them to fail to adopt Create with GitLab.

part of: #285286

depends on: !58420 (merged) !58415 (merged) !58428 (merged)

Screenshots (strongly suggested)

before after
Screen_Shot_2021-03-24_at_6.33.33_PM Screen_Shot_2021-03-24_at_6.31.02_PM
Screen_Shot_2021-03-24_at_6.33.22_PM Screen_Shot_2021-03-24_at_6.31.30_PM
Screen_Shot_2021-03-24_at_6.33.13_PM Screen_Shot_2021-03-24_at_6.31.59_PM
Screen_Shot_2021-03-24_at_6.32.59_PM Screen_Shot_2021-03-24_at_6.32.19_PM

Does this MR meet the acceptance criteria?

Conformity

Availability and Testing

Security

If this MR contains changes to processing or storing of credentials or tokens, authorization and authentication methods and other items described in the security review guidelines:

  • [-] Label as security and @ mention @gitlab-com/gl-security/appsec
  • [-] The MR includes necessary changes to maintain consistency between UI, API, email, or other methods
  • [-] Security reports checked/validated by a reviewer from the AppSec team
Edited by Mayra Cabrera

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