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Add section about experiments

Nicolas Dular requested to merge nicolasdular-master-patch-02513 into master

What does this MR do?

Documenting how Growth wants to conduct experiments. Related issue discussion: https://gitlab.com/gitlab-org/growth/discussion/issues/1#note_218810546.

This MR should start a discussion and as a goal, we should have a detailed process how experiments work.

Edited by 🤖 GitLab Bot 🤖

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