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Show plans for all user groups in the marketing cookie

Doug Stull requested to merge add-all-user-groups-to-cookie into master

What does this MR do and why?

What?

Show plans for all user groups in the marketing cookie

Why?

All users: We introduce the cookie to all users of groups, whether or not they can up-tier their own GitLab namespaces. This means that the gitlab_tier cookie for a user will show you which tiers a user is a part of.

  • Opportunity: We have a wider net of users, meaning more users will see more of the premium/ultimate specific messaging when navigating across pages. Users could talk to their group owners about why they should up-tier, which could be valuable. 
  • Risk:  Could adding a purchase flow that doesn’t exist be confusing to users? How can we measure this?

Related to gitlab-com/marketing/digital-experience/buyer-experience#3762 (closed)

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Related to #464365

Edited by Doug Stull

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