Geo: refactor some specs

What does this MR do?

This was extracted from: https://gitlab.com/gitlab-org/gitlab-ee/merge_requests/13997 contains some refactor and specs for existing functionality.

Does this MR meet the acceptance criteria?

Conformity

• [-] Changelog entry
• [-] Documentation created/updated or follow-up review issue created
• Code review guidelines
• Merge request performance guidelines
• Style guides
• [-] Database guides
• Separation of EE specific content

Part of #10586 (closed)