SPIKE: Investigate implications for error_budget for Growth:Acquisition in FY23-Q2
Problem
As a result of https://gitlab.com/gitlab-com/Product/-/issues/4265 the new groupacquisition, and existing groupactivation, each inherit an additional feature category.
- Conversion:
✅ - is renamed Acquisition and retains
onboarding
andexperimentation_conversion
- Acquisition takes on Expansion category
experimentation_expansion
- Expansion is removed.
- https://gitlab.com/gitlab-com/www-gitlab-com/blob/82acaf4ebbf0db1f85953e5c707816b38bb2c88f/data/stages.yml#L1770
- is renamed Acquisition and retains
- Activation:
✅ - retains
experimentation_activation
- takes on Adoption category
experimentation_adoption
- Adoption is removed
- https://gitlab.com/gitlab-com/www-gitlab-com/blob/82acaf4ebbf0db1f85953e5c707816b38bb2c88f/data/stages.yml#L1800
- retains
See https://gitlab.com/gitlab-org/gitlab/-/issues/364312#note_993089720
Next Steps
-
Look at renaming/consolidating feature categories -> #365398 (comment 1033192047) -
Setup Slack workflow check-ins for Acquisition and Activation error budgets -> #365398 (comment 1033192047) -
Investigate implications for groupacquisition error budget -> #365398 (comment 1054838870) -
Investigate or implement changes to address concerns, and aim to keep groupacquisition under budget -
Confirm in reports, and discuss in #f_error_budgets, that planned or implemented actions will keep Acquisition under budget so these can be noted in the next error budget report
Edited by Phil Calder