Why are SCM Enterprise Users not using Verify?
Problem Statement
We currently have SCM only accounts that are not taking advantage of GitLab CI functionality. I am particularly interested in Enterprise accounts that are using Jenkins.
Reach
Let's consider MAU for a moment. The estimate Paid MAU for Create:Source Code is ~450K monthly users, in contrast Verify:CI is ~250K paid monthly users (including uplift).
We can suggest this particular question or problem applies to 50% of our SCM customer base, since they are not using Verify. Which would be around 6.0 for the reach score.
Impact
If we can identify why SCM customers at organizations are not adopting CI we could double Verify's monthly paid users and reap the benefits of up-tiered features in Testing, Pipeline Authoring, and Continuous Integration. I would rate this as a 3.0 on the impact scale.
Confidence
80% Confidence that users want to use GitLab CI but are unable to fully adopt GitLab because of meaningful gaps in Verify.
Effort
This would be a multiple milestone effort for the entire Verify stage. So effort could be a 15 (3 months across 5 people)