Create "Pajamas" logo
Problem to solve
Create the logo for the "Pajamas" design system
Further details
GitLab Pajamas, the PJ System: “Consistent, reliable, comfortable, and transparent (not in that way)”
Proposal
What does success look like, and how can we measure that?
- Square logo (stacked)
- Normal logo (inline)
Design
Logo
| White | Black | Color |
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Mark
| White | Black | Color |
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Pattern
Source files
- Typography: Nunito
- Press kit: pajamas-logo-assets.zip
- Logo: pajamas-logo.ai
- The pajamas pattern for swag: pajamas-pattern.ai
Next steps / stretch items
- https://gitlab.com/gitlab-org/design.gitlab.com/issues/145 Introduce brand asset page inside of design.GitLab.com (example 1, example 2)
- https://gitlab.com/gitlab-org/design.gitlab.com/issues/146 Update repository readme.md and repository avatar
- https://gitlab.com/gitlab-org/design.gitlab.com/issues/147 Landing page hero image (usitilising the logo in a bigger illustration)
Links / references
- Our principles are further defined as well: gitlab-org/gitlab-design#185 (moved)
- Process example https://madebysidecar.com/journal/crafting-a-great-branding-delivery#
Edited by Hazel Yang