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Recent research conducted by Technical Writing and UXR found "Less than half of respondents who were trying to find instructions were successful." When customers are looking for instructions on a topic they will typically search language other vendors have adopted. For example, if they are looking to change their payment method from a credit card to purchase order a typical search would be Update Payment Method or Change Payment Method to Purchase Order

Updating Choose a Subscription to Manage Subscription helps make the navigation relevant for existing and new users.