mark required fields on checkout
Problem
When filling out forms, people except required fields to be marked by an asterisk. When I was testing the checkout process, no fields were marked as required and each time I tried to submit, I was stopped and had to fill out another field. This creates friction.
Proposal
All fields are required. We need a visual cue for the user to know this because they don't find out until checkout.
Result
Customers will check out faster with less friction.