Snippets North Star Metric

North Star Metric

North Star metric of Snippets is: Number of Snippets

Why?

Snippets can be used in a variety of ways from documentation, sharing scripts or even embedded externally. These individual actions all contribute value, but that value is only available with snippets existing.

  • Number of (unique) Views: The number of views snippets receive is a potential way to measure the value of snippets. However, some snippets may be popular and receive a significant number of views, but popularity isn't a measure of the value.
  • Number of Embedded Snippets: This is an important metric to understand the value of embedding snippets, but doesn't convey the overall value of snippets to users.
  • Number of Stars/Forks: These are vanity for individual snippets, but don't convey value of Snippets as a feature.

Risks

There are at least two main risks with the number of snippets:

  1. This metric has historically been challenging to understand as Snippets have been a large source of Spam which can create inflated and then deflated counts across the board.
  2. Number of snippets doesn't properly convey value delivered from snippets other than signaling high usage of the snippets feature which implies value.

Additional Details

Edited by Kai Armstrong