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Draft: Clarity on initiating self-managed trial

Carlos Bazan requested to merge cbazan1-master-patch-33277 into master

Why is this change being made?

With Sales and Customer Success losing access to the License App, there is confusion on how we provide trials to new and existing customers. See slack thread for more info: https://gitlab.slack.com/archives/C018C623KBJ/p1631301808298200

Relates to: !90097

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