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Clarify what we mean by open source conversions in FY22 Marketing Plan

Nuritzi Sanchez requested to merge nuritzi-master-patch-74099 into master

Why is this change being made?

In our FY22 Marketing Plan, we say that "Increase Free.com and open source conversion" is one of our key goals.

This MR seeks to clarify what we mean by "open source conversion" so that we do not confuse that with converting members of our GitLab for Open Source program.

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
  • Assign this change to the correct DRI
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    • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files. (this requirement has been removed pending identification of a new DRI for the handbook)
Edited by Nuritzi Sanchez

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