Skip to content

Update global nav test with consolidated CTA

Shane Rice requested to merge srice-update-nav-trial-cta-location into master

Why is this change being made?

The global navigation on about.gitlab.com shapes how people interact with our marketing site. There are competing calls to action, like install, register, and explore, and tested a version of our navigation that consolidates what we offer visitors across our site.

Moving the Get free trial to the far right on desktop and removing register significantly increased clicks to /free-trial/. The test generated 229% more clicks than the control version over a 16-day period. You can see a full breakdown of the results on GitLab Unfiltered

The Growth Marketing team will continue to monitor this update over the next few weeks to make sure site traffic continues to meet our expectations.

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
  • Assign this change to the correct DRI
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to your manager.
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies.
    • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files.

Merge request reports