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Added UTM sheet info

Wil Spillane requested to merge wil-utm-update-1 into master

Why is this change being made?

Updated info around UTM creation for social media, using our own sheet to manage. This will help reduce duplicate links as well as reduce overall volume to being solely for social media.

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per [say-why-not-just-what][transparency]
  • Assign this change to the correct DRI
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to your manager.
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in [#mr-buddies][mr-buddies-slack].
    • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files.

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