Needs to be discussed. Can't be market req and differentiator.

I'm proposing this change really mainly to start the conversation about this differentiator which is also listed as a market requirement. I believe that it should be rare that a market requirement (something everyone is expected to have) is also a differentiator for us (something we have that most other competitors don't which gives us an edge).

"Built in compliance" is listed under both for us, so I think we should double click in and make sure that we mean it to be in both. If we do, then we need to make more clear why our solution to this market requirement is differentiated. My guess is because we are saying we do it farther left than anyone else. GitHub could argue this in that they are scanning code at rest, although perhaps currently only for vulnerabilities and secrets and not for compliance reasons, for now.