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Added a couple of goals for Analytics in FY21

Jeremy Watson (ex-GitLab) requested to merge jeremy-master-patch-12162 into master

Why is this change being made?

Made some of our objectives for Analytics a little more specific; setting this to merge, since we've aligned on these objectives before in a previous MR.

cc @gitlab-org/manage/analytics

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per [say-why-not-just-what][transparency]
  • Assign this change to the correct DRI
    • If the DRI for the page/s being updated isn’t immediately clear, then assign it to your manager.
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in [#mr-buddies][mr-buddies-slack].
    • If the changes relate to any part of the project other than updates to content and/or data files please make sure to ping @gl-static-site-editor in a comment for a review and merge. For example changes to .gitlab-ci.yml, JavaScript/CSS/Ruby code or the layout files.
Edited by Jeremy Watson (ex-GitLab)

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