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Add updated event structure to web analytics in handbook

Shane Rice requested to merge srice-update-web-analytics-events into master

Why is this change being made?

We launched a new event structure in Google Analytics in early June and this updates the handbook with the major points of our new setup. Also adds a change of note about this transition.

Author Checklist

  • Correct MR template applied (e.g blog post)
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  • Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
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