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WIP: Clarify criteria for Enterprise TAM alignment with Starter customers

Christiaan Conover requested to merge tam-enterprise-starter-alignment into master

Why is this change being made?

Recent changes to our criteria for TAM alignment have left some ambiguity on alignment with Starter/Bronze questions, and room for interpretation that may cause variance between teams.

This edit provides guidance on how to determine whether a TAM should be aligned with a Starter/Bronze customer, how that alignment should be established, and the limits to that alignment.

Revisions to the TAM alignment guidelines, and subsequently of the guidelines for alignment with Starter/Bronze customers, are part of an effort to maximize our TAM resources and to maximize TAM value for customers.

Author Checklist

  • Provided a concise title for the MR
  • Added a description to this MR explaining the reasons for the proposed change, per say-why-not-just-what
  • Assign this change to the correct DRI
    • If the change relates to any part of the project other than updates to content and/or data files (e.g. team.yml) please make sure to ping @gl-static-site-editor in a comment for a review and merge.
    • If the DRI for the page/s being updated isn't immediate clear, then assign it to your manager.
    • If your manager does not have merge rights, please ask someone to merge it AFTER it has been approved by your manager in #mr-buddies

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Edited by Christiaan Conover

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