Update solution validation with competitive analysis

Why is this change being made?

One of the ways for conducting a solution validation is through competitive analysis, this MR tries to capture its process

This change requires specific approval:

• VP of Product
• Director of User Experience
• Senior Director of Development
• Director of Quality

How will this merge request impact page speed?

No

Does this MR meet the acceptance criteria?

Assign to DRI

• Did you assign this change to the correct DRI of the page or information you are changing?

Conformity

• Added description to this MR explaining the reasons for the proposed change, per say-why-not-just-what