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Add AMAU as a more defined option when talking about telemetry

Lien Van Den Steen requested to merge add-amau into master

Why is this change being made?

Action Monthly Active Users (AMAU) is a type of telemetry and it's important we are clear what we're talking about when talking about telemetry to avoid confusion.

Added the definition for AMAU as how it is defined in our handbook: https://about.gitlab.com/handbook/product/metrics/#action-monthly-active-users-amau

Does this MR meet the acceptance criteria?

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Edited by Lien Van Den Steen

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