KPI Index page - mktg kpi's

Tying off the remaining loose ends. Please review and merge.

  1. Linked the following to definitions instead of MR or generic pages
  • Case studies published
  • Pipeline coverage
  • Pipe-to-spend
  1. Fixed or clarified wording on a couple of typos. Note: there may be another MR out there from @darawarde to address these.

cc @emilie

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