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update Sales Segment to match new Sales Org layout and add Persona checklist

Shari Rances requested to merge srances-update-sales-segment-add-persona-checklist-2023-10-31 into master

Why is this change being made?

💡 Provide a detailed answer to the question on why this change is being proposed, in accordance with our value of Transparency.

CHANGEME - add the details saying why, not just what.

The purpose of this MR is to update our documentation and Epic code for internally created content so that the language we use across the team is consistent across the board. This update standardizes the options in the dropdown menu so it matches the following:

  1. the new Sales Org as per the Sales Organizational Chart - Q4 FY'24
  2. Slack announcement from the new CRO
  3. the options we choose when adding to email nurtures as per the Lifecycle MR here

Author and Reviewer Checklist

Please verify the check list and ensure to tick them off before the MR is merged.

  • Provided a concise title for this Merge Request (MR)
  • Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
    • Copy/paste the Slack conversation to document it for later, or upload screenshots. Verify that no confidential data is added, and the content is SAFE
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    • The when to get approval handbook section explains the workflow in more detail
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