Add clarity on marketing categories

Why is this change being made?

There is currently no language in the handbook to guide what categories should be marketing categories and which should not.

Author Checklist

• Provided a concise title for this Merge Request (MR)
• Added a description to this MR explaining the reasons for the proposed change, per say why, not just what
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  • The when to get approval handbook section explains the workflow in more detail
• If the changes affect team members, or warrant an announcement in another way, please consider posting an update in #whats-happening-at-gitlab linking to this MR
  • If this is a change that directly impacts the majority of global team members, it should be a candidate for #company-fyi. Please work with internal communications and check the handbook for examples.

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